Canada has three chances at Media Lions
Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.
Poor ROI tracking is hindering digital budgets: study
A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.
ICYMI: Facebook’s election plans, people moves
In case you missed it: Facebook and CTV have partnered on exclusive content leading up to the October federal election and RadiumOne has a new director of sales.
Cannes 2015: Canadians hit the beach
Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.
Data Dive: Millennial dads are optimistic and informed
According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.
Facebook ups quality of ads tools
The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.
Volvo rolls out custom pre-roll campaign
Creative, media and tech collaborated to reach the Swedish car company’s target market through a creative YouTube campaign.
Rogers defends OMNI cuts to MPs
Keith Pelley reacted to MP’s concerns about OMNI cuts during a parliamentary hearing Wednesday.
Ads that prove you’re human
Olive Media has partnered with Solve Media on Type-In, an ad that allows brands to take over captchas with custom creative.
Personalized marketing needed to target millennials: report
Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.
TC Media partners to get personal
The media and marketing co has invested heavily in StrongView technology and is focusing on service delivery.
Report singles out privacy intrusions in ad targeting: OPC
The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.
Nissan builds on 2014’s viral Shark Week win
The automotive brand has returned as the lead sponsor of Discovery’s most popular programming week of the year with a branded content play.
Three things to know about working with BuzzFeed Canada
LOL, eh? BuzzFeed’s director of brand strategy on the media co’s plans for Canada, and the ad launch that got the ball rolling on the Toronto office.
MasterChef takes the week: Numeris
The cooking show nabbed the most single-night viewers for the week of June 1 to 7.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
