Astral wins Vancouver airport account
The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.
Allrecipes enlists brand ambassadors
The website has launched a new Canadian Allstars program, which lets brands partner with the site’s most influential members.
Spotted! T.O. gets a peek under Halifax’s kilt
The city’s tourism marketing organization has used new ad-tech to roll out a playful digital ad aimed at reaching LGBT travelers.
TC Media reshuffles to focus on digital
The company has promoted Patrick Lauzon to a more digital-focused role, and developed a team around him to evolve its digital offerings.
Partnerships the way forward for industry: panel
Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.
Blog: Moneyball for marketers
David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.
SlimCut tech advances to reach iPhone users
The company’s president discusses the challenge of launching multi-platform video ad products while keeping consumer engagement at the forefront.
Cineplex brings eSports to its screens
The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.
Creators, assemble!
W View has created its first multi-creator series, aiming to build its presence over the summer months.
Rogers signs with Meredith
The media co is representing the Canadian digital advertising for brands like Better Homes and Gardens, Every Day with Rachael Ray and Family Circle.
RDS2 shows off
The French sports channel is promoting its differentiated offering this month, targeting people who are moving houses and switching up their cable plans.
Masterchef takes the week: Numeris
The CTV show had the most single-night viewers for the week of May 25 to 31.
HuffPost, BBTV create video journalism network
The AOL-owned site is using the new launch as part of its plan to make 50% of its content video in the next year.
Two more first-look deals for Highway Entertainment
The CEO of the Omnicom Canada division, Adam Ivers, on the details behind the two latest deals.
Transat’s deep digital dive
The travel company has partnered with Flare magazine to launch a web series that is a travel-cum-shopping guide.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
