Cottage Life and SC Johnson bug out
The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.
To see or not to see: ad viewability study
In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.
Facebook brings carousel to mobile
The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.
Data Dive: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
Corus brings W stars to Kin
Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.
Blog: TV as the great connector
Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.
La Carte and Zipcar hit the road
The travel magazine and car sharing company have co-produced sponsored content to coincide with Zipcar’s launch in Ottawa.
Potential cord cutters sharpen the knife
Over the past three years, 5% of Canadians have cut the cord, while one in five are considering following suit, according to a pair of reports from Media Technology Monitor.
HuffPo Canada launches two verticals
The publisher has rolled HuffPost Canada Parents and HuffPost Quebec Style out in the Canadian market.
Blog: Has programmatic moved into a new era?
Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.
Rogers rejigs OMNI news programming
The media co has also replaced existing evening and breakfast shows with a new Dinner Television program in Edmonton.
Layoffs hit Rogers’ OMNI stations
The media co has cancelled OMNI News in Italian, Mandarin and Cantonese at stations across the country, resulting in the loss of about 90 jobs.
CFL touches down with Whistle Sports
The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.
Influicity launches Instagram search
The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.
Blog: What’s your take on impossible ideas?
Cathy Collier, CEO at OMD Canada and co-chair of the CMDC’s 20/20 Vision conference, on what Mick Ebeling of Not Impossible Labs can teach the industry about overcoming seemingly insurmountable problems.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
