L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars
How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.
How Murdoch Mysteries solved a classic (car) conundrum
Canadian International Auto Show exec Beth Rhind on how she turned her fandom for Murdoch into a solution for an exhibit at the show.
Jones Media to rep Fan-O-Web
The suite of 15 entertainment websites in Quebec will be added to the media co’s programmatic and direct portfolio.
Four media partners join CPAX
Postmedia, Yellow Pages, the Chronicle Herald and DHX Television have all joined the programmatic exchange.
La Carte targets seasoned travellers
Aimed at reaching readers with the means to travel well, the new digital magazine is launching a weekly newsletter next week.
OMD takes top Gunn Report prize
The top five list of most-awarded agencies for 2014, including a new entry in the third spot.
Global and Just Eat partner for Simpsons contest
The food delivery service has teamed with Global for its first-ever viewer-sourced marathon viewing campaign around the show’s 25th anniversary.
La Presse adds to Toronto team
Julie Ihamaki has been hired as director of brand management and strategy development.
The Big Bang Theory tops the week: Numeris
The Thursday night laugher had the most single-night viewers for Feb. 2 to 8, 2015.
SNL special brings big numbers
The Sunday night event had an average audience of over two million viewers.
Corus launches a slew of radio apps
The media company has launched customizable apps for 38 of its stations, targeting the nearly 74% of listeners that connect with online radio through mobile.
One-tenth of Canadians are watching TV online
That stat is up from 6% last year, and other information from the latest MTM report.
CBC/Radio-Canada’s new sales ‘solution’
The pubcaster’s Revenue Group has become CBC and Radio-Canada Media Solutions, as the team formalizes consolidation plans across the country.
Turcke takes top WCT award
Bell Media’s new head of sales Mary Ann Turcke is one of 16 women who will pick up awards from Women in Communications and Technology this April.
Mazda buys tops spot: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Feb. 9 to 15.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
