Hubub announces monetization model
Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.
TVA Sports’ Stanley Cup playoffs strategy
The broadcaster is launching a new channel and unscrambling its two others for wall-to-wall coverage of the tournament.
COMB shuffles its board
Long-time member Ron Hutchinson (pictured) is retiring as treasurer of the Canadian Out-of-Home Measurement Bureau.
The Loop and BuzzFeed sign content deal
The Bell Media lifestyle site can now feature the global media behemoth’s content on all of its platforms.
La Presse adds COO
Pierre-Elliott Levasseur has been promoted to the new position, playing a frontline role in the media co’s operations.
Survivor starts strong for season 30
The show had two million viewers on Wednesday night, besting last fall’s start to season 29.
Corus Media names new VP
Brigitte Vincent takes the helm of programming for the Quebec-based Historia and Series+ channels.
Canada’s History redesigns for its future
The magazine has developed a cleaner look as it celebrates its 95th anniversary.
NABS honours Brent Lowe-Bernie
The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.
Channel Zero announces Bloomberg launch
The company aims to follow the TV launch, which is slated for mid-year, with a radio presence.
What’s behind BNN’s audience bump?
January was the best month in nearly two years for the 24-hour business news channel.
Have we hit peak distraction?
IPG Media Lab’s Outlook 2015 says this is the year brands need to start replacing something else, or risk being lost in the attention shuffle.
Garnier puts new launch in hands of influencers
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
Ads hit the fast lane
Toronto-based startup CommutingPays is pairing advertisers with commuters to create mobile signage.
M2 lands Sky Zone account
The indoor trampoline park company has high ambitions to attract new customers this year.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
