TSN sweeps up Pinty’s as newest curling sponsor
The packaged food brand will provide branded content as part of the network’s expanding curling coverage in January.
Data Dive: How Canadians are using mobile
Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.
Honda buys the top: Media Monitors
The dealer association had the most radio ad time for the week of Aug. 18 to 24 in Toronto according to the latest report.
Rogers Media unveils its NHL roster
Hockey Night in Canada analysts like Kelly Hrudey, Glenn Healy and P.J. Stock are moving to Sportsnet to call the upcoming season.
Teletoon unveils fall slate
The net’s fall TV “Gotta Gotta See It” campaign kicks off today at Fan Expo in support of the new season which includes the debut of Total Drama: Pahkitew Island (pictured).
Shomi’s cord-cutting dilemma
Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
September issues: The Kit rebrands
Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.
GroupM creates new C-suite role
Dominic Proctor, president of the company on how moving Colin Barlow (pictured) into a COO position will expedite growth plans.
Will the CRTC regulate Shomi?
Never mind Netflix: the Canadian video portal is likely to be thrust into the muddy waters of whether or not the commission should regulate over-the-top services.
GroupM expands search engine offering
The company is incorporating newly acquired Paris-based shop Keyade’s services into its agencies worldwide.
SendtoNews sells 50% of NFL video inventory
Though kickoff is still a week away, the distributor of sports highlights says over half of its inventory has been sold for the season.
Cineplex plays with patrons
Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.
The Amazing Race Canada wins the week: Numeris
The Bell Media original took the most single-night viewers for the week of Aug. 11 to 17.
New channel aims to reflect French Canada
TV5 Quebec Canada’s CEO on Unis, a new cross-country channel that bows Sept. 1.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
