Juice Mobile rethinks the flyer
The company has launched a mobile flyer unit with Calgary Co-op that updates the deals shown based on where the user is viewing the content.
The top four sports brands in Canada
A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.
The Amazing Race Canada isn’t slowing down
As the summer’s top program reaches its halfway point and debuts a mid-season special, ratings are still going up for CTV.
Canadian campaigns missing the mark online: study
A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.
Whirlpool Canada chooses new media agency
Mike Rumble, VP and managing director at Cossette, on the reasons why the home appliance company awarded it the business following a review.
Ford hits the road with Cottage Life
How the car co is expanding the third year of the online web series with the Blue Ant Media-owned channel.
CBC lays off veteran sports announcers
Steve Armitage and Mark Lee have been let go as part of the latest round of cuts at the pubcaster.
TSN serves up new channels
The Bell Media brand is bringing its new feeds to air later this month, timed to launch with the US Open.
Amazing Race Canada is first to arrive at the most viewers: Numeris
The Bell Media show was tops again for the week of July 28 to Aug. 3.
Good to GO: How IMA will update transit ads
A new 12-year deal will see IMA manage and modernize advertising across all of GO Transit as well as on future Metrolinx projects.
Twitter adds video analytic tools, cost-per-view ad buying
The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.
The Dragon has landed: O’Leary moves to Bell Media
Kevin O’Leary is taking his commentary from the CBC to Bell Media channels this September.
UM’s digital focus wins over McCain
The IPG Mediabrands agency has been awarded the account for McCain Foods Canada following a review.
The Super Bowl Ad Challenge kicks off
CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
