Microsoft Advertising adds new director of sales
Patty Demarco is joining the company from her most recent role at Rogers Media.
Vision7 Media partners with Performance Content Group
David Jowett, president of Vision7 Media on how the company is using digital insights from the content analytics firm to work with its clients.
Shaw Media to rebrand two on specialty
Barbara Williams on Twist becoming FYI and Mystery changing to Crime and Investigation, as the media co unveils its slate of new programming.
Cannes sees record entries for 2014
Canada ranks eighth in terms of total entries as numbers for each category are released.
Cineplex partners with Oxford Properties for digital signage
The two companies will work together to build out new screen systems in each of Oxford’s 10 malls across Canada.
AAM merges with digital auditing company
The company has announced a partnership with IMServices to help address issues in the digital space.
Postmedia hires new EVP and CCO
Andrew MacLeod is joining the company from his most recent role at BlackBerry.
Spotted! Stella Artois hosts a Father’s Day pop-up
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.
Rogers Media unveils 2014-15 schedule
The broadcaster rolled out new US dramas, comedies and reality series to advertisers, as well as Canadian content such as Package Deal (pictured).
Up all night to get ratings?
Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.
Bell customers now have access to Global Go
People who use Bell Fibe and Satellite TV services are now able to use Shaw Media’s web video player.
CHCH launches viewer loyalty program
Called Ch-Ching!, the program will allow viewers to rack up points in exchange for prizes, and help the channel kick off its 60th anniversary efforts.
OUTtv triples AMA ratings during free preview
The LGBT specialty channel expanded its core demo of males and drew in women aged 24 to 54.
Seevibes joining IAB Canada
The social TV measurement company is joining the industry organization, concentrating its efforts on big data and social media.
The Mission: Cossette’s Mike Rumble on targeting millennial moms
Cossette’s VP and managing director on the best new, re-imagined and traditional platforms for targeting the group.
