The Big Bang Theory wins the week: BBM Canada
Bell Media’s Thursday night comedy had the most viewers for the week of May 12 to 18.
Microsoft Canada expands advertising team
Rachel Levy comes to the company from her most recent role at Metro Media Sales.
Corus hires BCP GM
Carol-Ann Kairns is joining the media co as its general sales manager.
AOL Canada adds a sales team lead
Michelle Bailey comes to the company from Microsoft Advertising.
Details on the Canadian Tire Corporation’s deal with TSN
Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.
Seevibes announces $1 million in seed round funding
The social TV measurement company will use the money to increase its international presence as well as add media partners.
Addictive Mobility to open West Coast office
Tim Mason will lead the new Vancouver-based sales team to reach regional brands with smaller agencies ready to move into mobile.
The Mission: Lauren Richards on the disappearance of targeting
The Pollin8 founder kicks off MiC‘s new targeting series by asking some questions about its fading use.
Tapped Mobile to rep The Atlantic in Canada
The mobile marketing firm will bring native ad integration opportunities to the influential publication’s titles and is in talks to bring Atlantic events north of the border.
National Post names new editor
Anne Marie Owens will helm the Postmedia paper, the first woman to hold the job at a national newspaper.
Canadian Tire Corporation partners with TSN
The company has signed a multi-year media, content and digital partnership with the Bell Media channel ahead of TSN’s expansion to five feeds this fall.
BrightRoll increases its targeting
The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.
Arts & Crafts expands family focus at Field Trip
The record label is aiming to establish itself as a lifestyle brand by targeting young parents who still like to rock.
YouTube brass tout new management and monetization tools
A creator management app and built-in crowdfunding platform are among the new tools launching soon.
Rogers Communications’ Guy Laurence unveils change strategy
A revamped executive suite is part of Rogers 3.0, a multi-year plan to boost company earnings momentum and customer service.
