iThentic launches simulation game at Stream Market
Sponsorship opportunities for GreenYrLife, an environmental Facebook game and video series, start at $5,000 and go up to $250,000.
Millennial media habits misunderstood: TVB
Adults ages 18 to 24 watch less TV but value it more, according to newly released data from the Television Bureau of Canada.
V unveils fall line-up
The French-language network is rolling out a new reality show and a Friday night block of police and justice programming.
The Grid partners with PayPal for Burger Week
The e-commerce company is aiming to connect with the media co’s target audience by activating its sponsorship with free burgers at participating restaurants for people with its app.
Ford Lincoln buys the top: Media Monitors
The car co had the most ads in Toronto for the week of May 19 to 25.
CBC upfront: hellos, goodbyes and ‘new directions’
The pubcaster unveils its fall lineup amidst its ongoing budget crisis, revealing the end of Doyle, a new comedy portal and details on two of its new one-hour dramas.
RapidFire acquires IGA Worldwide
The in-game advertising network has acquired the company, which provides real-time ads inside videogames.
TC Media to rep Tele-Quebec digital display inventory
The French-language public broadcaster’s website features an extensive library of food and cooking content.
W Network gets social with #Rippleeffect
The Corus Entertainment channel is launching its first foray into original web programming with a reality show that can be influenced by social media.
Huawei partners with Live Nation for first Canadian campaign
The smartphone manufacturer aims to differentiate itself by going experiential with its first campaign in the market.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
Secret Location gets equity investment from eOne
The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients.
Rogers and Scotiabank ink six-year NHL sponsorship deal
The retail bank retains its title sponsorship of Wednesday Night Hockey as well as presence on Saturday and Sunday hockey coverage.
Competition Bureau rules in Transcontinental/Quebecor newspaper sale
The bureau has said that Transcontinental needs to sell 34 of the 74 purchased titles in order to preserve competition in Quebec.
Twitter Canada adds head of brand strategy
The social media co’s Canadian office has hired Jamie Michaels from Rogers Media.
