Ford Lincoln buys the top: Media Monitors
The car co purchased the most radio ads in Toronto and Montreal for the week of May 5 to 11.
Radio delivers five-fold ROI: study
A joint report from Bell Media and Custometrics on 10 years of marketing and sales data shows that every dollar invested in radio created $5.42 in incremental sales lift.
Upfronts 2014: The CW reaches new demos
Mindshare’s Janine Newbigging is impressed with the quality of new show ideas, as the channel moves away from its Gossip Girl roots.
AToMiC winners crowned in Toronto
The awards show recognized powerful Canadian advertising, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix.
Nissan gets ‘Big’ star power for new Canadian spots
The car co has partnered with Bell Media to introduce TV and digital spots starring Jim Parsons to launch its new Nissan Micra.
Spotted! Tim Hortons’ #tbt celebration
Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.
New music festival coming to cottage country
The Muskoka Sound Music Festival will bring Canadian headliners including Walk Off The Earth and Serena Ryder to the area this summer.
Upfronts 2014: CBS goes big on drama
Lina Alles, chief trading officer at Mindshare Canada, on the channel’s new offerings, which include two new crime show spinoffs.
Future Flash: Digital vertigo
Entrepreneur and author Andrew Keen caused debate during his Muskoka presentation, looking at why branded content won’t work.
Nova Scotia Tourism goes bigger
The province is being cheeky with media placements in Toronto to compare its attributes to local attractions.
Spotted! Godzilla wreaks havoc on downtown Toronto
Warner Bros. Canada creates a scene of destruction to promote the monster film due out this Friday.
Every company needs to be a tech co: study
A new report from JWT highlights the top mobile trends on the horizon.
The Big Bang Theory wins the week: BBM Canada
Bell Media’s Thursday night comedy had the most viewers for the week of April 28 to May 4.
Upfronts 2014: ABC promotes a promising mix
UM’s Bailey Wilson says other networks should be taking notes on the slate of programming the US network served up at yesterday’s presentation.
Polar adds to board and advisory team
The company has added digital advertising execs with experience at Facebook, AdTruth and Conde Nast to guide its native ad platform’s growth.
