Canadians among most highly engaged web users: comScore
The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.
How I Met Your Mother ends on a high for City
Monday night’s finale of the sitcom brought in the most viewers ever for a scripted show on the Rogers Media channel.
Nielsen expands partnership with Integral Ad Science
The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
C.S.I. takes the week: BBM Canada
The CTV drama has the most viewers nationally for the week of March 17 to 23.
Bravo orders second season of 19-2 reboot
The order for another 10 episodes comes ahead of the rookie season finale tonight.
Long-form content gaining popularity on mobile devices: Study
Ooyala’s global video index for Q4 of 2013 shows more than half of viewers’ time was spent watching videos that are half an hour or longer.
Evolve offering ‘branded avatars’ for Miniclip games
The ad network is partnering with the game site to represent its Canadian inventory, with eyes on developing new opportunities to reach casual mobile gamers.
Metro adds new sales VP from The Guardian
Mark Finney will be starting at the free daily this June.
What marketers need from measurement: blog
From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.
Volkswagen extends contract with Mediacom
The global contract between the GroupM agency and the car co has been renewed in more than 30 countries around the world.
Juno Awards top one million viewers on CTV
Sunday night’s award show brought in an average of 1.4 million viewers to the broadcast, falling short of last year’s numbers.
Corus radio launches Jump 106.9 in Ottawa
With a license acquired from Bell in February, the new contemporary hits station says goodbye to The Bear and its rock format.
TSN appoints new group director of sales
Al Banks will lead the sales team for the Bell Media-owned sports network.
Blue Ant Media invests in music-focused YouTube MCN
Raja Khanna, CEO at Blue Ant, tells MiC the strategy behind the deal includes being more digitally-focused than the other Canadian media companies have been to this point.
