TSN draws record audience for TFC home opener
The Bell Media sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home.
The Big Bang Theory wins the week: BBM Canada
CTV’s laugher, which was just renewed for three seasons, got the most viewers for the week of March 10 to 16.
Viewer engagement with ‘caster video players low: poll
According to research from Delvinia’s AskingCanadians for MiC, most Canadians aren’t watching content from the major broadcasters and the ones that do have issues with ads and registration.
Shaw Media orders more Vikings
The broadcaster has greenlit a further 10 episodes of the historical drama.
Entertainment One sponsors Juno Gala live stream
The general public will be able to watch the industry event for the first time, as well as back stage interviews sponsored by FACTOR and The Bell Fund.
PHD tops in Canada: RECMA
The agency scored the highest in the country according to RECMA’s Compitches report, which awards points for successful pitches.
TimePlay expands to Cineplex theatres across Canada
The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.
Bud Light Digital Dreams promotes with Snapchat
The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
HBO Canada goes big for Game of Thrones
The Bell Media channel is launching the largest campaign in HBO Canada’s history to promote the show’s upcoming season.
Sportsnet unveils cross-platform Blue Jays coverage
The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.
BeIN Sports Canada launches
The international sports network that airs La Liga, Serie A and Ligue 1 soccer is now available to Bell, Rogers and MTS customers.
AOL Canada adds video sales lead
Alicia Elliott is joining the team in the new position from her most recent job at BrightRoll.
Gusto TV announces launch on Telus Optik
The food and lifestyle specialty channel is now available in three million homes across Canada.
ZenithOptimedia hires new VP for Performics Canada
Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.
Tablet penetration growing faster than ever: MTM
The latest Media Technology Monitor data shows that tablet penetration has reached 42%, with most using the devices to watch videos.
