E! gets branded for California special
The Bell Media channel has created its first-ever half-hour branded special for a new show created in partnership with Visit California.
Google launches Chromecast in 11 new markets
The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.
Ideon Media acquires mom blog networks
SavvyMom.ca and UrbanMoms.ca join BabyPost.com to form Savvy Mom Group, as Ideon Media makes native advertising push.
AAM changes reporting structure for newspapers
All newspapers being measured by the organization in Canada and the US will report quarterly data by 2015.
Wendy’s Canada to launch web series
“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.
World MasterCard Fashion Week announces sponsors
Brands partnering with the IMG Fashion event are seeking to reach secondary audiences through social and earned media impressions.
BCON Expo preview: Vice’s latest launch
Spencer Baim, chief strategic officer at the company, talks about the launch of Vice News and its mobile project with AT&T, ahead of Wednesday’s keynote presentation.
The Ontario Gov encourages viral video viewing
Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.
CBC cancels Cracked, Arctic Air
As the CBC faces the pending loss of NHL game revenues, it decides against new season orders for the dramas and is looking for a new “balance of programming.”
Spotted! Speed Stick erects ice wall
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
Postmedia hires a VP of content strategy and business development
Scott White is joining the media co from his most recent job as EIC of the Canadian Press.
The Score’s March Madness plans
The sports app and news service introduces new mobile features and sponsors specifically for the NCAA tournament running March 18 to April 7.
French Canadians more likely to “mesh” second-screen content: study
Millward Brown finds English Canadians are less likely to look at content related to the TV program they are watching on their smartphone or tablet devices.
Oboxmedia adds a director
Richard Silverstone is joining the team in a new role for the company.
Facebook officially unveils Premium Video Ads
The social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.
