Pick your Platform: Faris Yakob on the future potential for Facebook
The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.
Metro gets augmented
The free daily is adding AR to its editorial pages starting today, with advertising options to follow around May.
Honda’s hockey plans
The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.
Canada takes four at Internationalist Awards
Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.
Inside IPG’s partnership with AOL
On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.
Ford Lincoln buys top spot: Media Monitors
The car co bought the most airtime in Toronto for the week of March 17 to 23, according to the latest report.
Watching video makes up 29% of all time spent online: MTM
Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.
La Presse+ to launch on Android
The digital newspaper, which has been live for nearly a year on iOS, will launch on select Android tablets at the end of April.
Strategic Content Labs partners with Engagement Labs
The St. Joseph Communications-owned agency is teaming up with the Montreal-based firm to offer content marketing services to clients.
Acer partners with Blue Jays
The tech manufacturer finds value in becoming the official laptop and tablet partner of the MLB team, aiming to reach young families and students across the country.
Elle Canada to host interactive cover shoot
The TC Media magazine is engaging its online audience through the cover design process for its upcoming June issue with actress Emma Roberts.
HGTV Canada renews Timber Kings
The original series from Paperny Entertainment is the highest-rated in the channel’s history, according to Shaw Media.
Performance Content Group to appear at Festival of Media’s first Emerge program
Michael Girgis, president of the audience intelligence and content analytics firm on what the company will be presenting next month in Rome.
AOL to launch cross-screen programmatic platform
Joe Strolz tells MiC about One by AOL, which will be available for brands, agencies and publishers across digital, mobile and linear TV.
Olive Media reorganizes
The digital marketing firm has named three new VPs and realigned its product offerings into tiers focused on publisher brands, audience and its programmatic platform.
