Olympic Closing Ceremony takes the week: BBM Canada
The close of the Olympics in Sochi took in the most viewers for the week of Feb. 17 to 23.
Cannes Lions makes changes to Media award
Festival organizers are replacing Media Agency of the Year with Media Network of the Year.
Sochi Paralympic Games coverage announced
The Canadian Paralympic Committee Broadcast Consortium lead by CBC will broadcast more than 90 hours of TV coverage and 250 hours online.
Say Media to run A+E Networks sites
The media company will manage editorial, sales and technology for Bio.com and LifetimeMoms.com, and add video pre-roll to its inventory for the first time.
Corus goes country with radio rebrand
The media co is aiming for bigger ratings by switching its Southwestern Ontario More FM to Country 104.
Academy Awards brings in best ratings since 2011
An average audience of 6.12 million tuned into Sunday night’s broadcast on TV, besting Super Bowl ratings in Toronto and Edmonton.
The Verdict: #Whatittakes
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
What if Aereo came to Canada?: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs on the platform, and how it could contribute to the disruption of the current broadcast model in Canada.
Saving Hope wraps second season on high note
The CTV original drama averaged 1.6 million viewers throughout the second half of season two, with a timeslot win for its Feb. 27 finale.
Bell Media unveils new OOH column design in Montreal
The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.
Canadian Family launches sponsored iPad edition
The launch kicks off with the magazine’s March issue and is part of a larger initiative from publisher St. Joseph Media.
Halifax’s Lite 92.9 reformats as Jack FM
Rogers aims to grow listenership by getting away from a crowded adult contemporary market and reaching an underserved audience.
The Globe and Mail to launch daily video series
The title has updated its homepage, adding an emphasis on the website’s visual elements one month out from the launch of its daily video show Globe Now.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
Top takeaways from the Mobile World Congress: blog
Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.
