CBC closes Olympics on a ratings high
Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.
Top programmatic trends for 2014: report
Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.
Christine Wilson leaving CBC after 30 years with pubcaster
The executive director of content planning will leave March 31, an internal memo revealed Monday.
Microsoft Advertising adds new VP
Brandon Grosvenor will join the company as VP of Microsoft Advertising at the end of March, moving from his current role at Postmedia Network.
Friday’s record-breaking Olympic numbers
More than 625,000 Canadians watched the lunchtime hockey game online, with numbers peaking during the final minutes of the game.
Cross-channel promotion pays off for 19-2
Bell Media specialty programming director Rachel Goldstein-Cuoto discusses how sampling on CTV influenced the show’s overnight and seven-day ratings.
Third quarter sees programmatic boost: report
Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
iPhone the most popular second screen: Seevibes
Almost half of Canadian TV chatter on Twitter happens on the Apple devices, according to the Montreal-based social TV analytics firm.
Sochi will go down as the ‘clean’ Games: blog
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.
TC Media ramps up online video presence
The company’s SVP of consumer solutions Carlos Lamadrid on plans to increase the amount of original video content on its sites beginning this summer.
TSN Radio 1200 grabs rights to Ottawa’s Redblacks and Fury FC
Radio broadcasts of the new CFL team and North American Soccer League team will air exclusively on the Bell Media station.
One Last Thing: Armin Huska on Facebook buying WhatsApp
We asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
CBC posts record online streaming numbers for Olympics
The pubcaster has seen more than 8.3 million hours of video streamed on its website, breaking online records for live event viewing during yesterday’s women’s ice hockey game.
It’s time to press play on commercializing VOD: blog
Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.
Ford Lincoln stays on top: Media Monitors
The car co bought the most ad airtime in Toronto, with CTV on top in Montreal for the week of Feb. 10 to 16.
