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Facebook releases its first social TV data
A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.
Chatelaine Radio special to air on nine stations at once
The two-hour Valentine’s Day show will be broadcast simultaneously on Rogers stations in Ontario, Manitoba and Alberta.
Super Bowl takes top billing: BBM
The football fiesta had the most viewers in Canada for the week of Jan. 27 to Feb. 2, while The Big Bang Theory took the second spot.
Producers urge regulators to relax rules on branded entertainment
A white paper released yesterday by Canadian producers suggests more clarity and certainty is needed to encourage brands to pursue longer form content.
Maxus expands content play
Mark Egan, CSO for the agency in North America, tells MiC about the recent addition of its first content director, Lori Greene.
Digital spinoffs of popular primetime shows debut during Olympics
NBC launches multiple web series creatively linked to four of its shows that will stream on YouTube and NBC.com.
CBC’s first Olympic numbers
More than 19 million Canadians watched the live or encore Opening Ceremony on TV, and the CBC Olympic Games app has been downloaded over one million times.
Media reaction to TimsTV
Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.
Performance Content Group adds an SVP
Paul Cowan has joined the audience intelligence and content analytics firm as its SVP of client development.
TSN and Sportsnet announce Major League Soccer schedules
Bell Media-owned TSN to air 90 matches featuring various MLS teams, while Rogers’ Sportsnet is to carry just 11 Toronto FC games.
Mini Canada gets patriotic
Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.
BuzzFeed brings viral-web strategy to branded video
We talk to Jonathan Perelman, GM of video & VP agency strategy at BuzzFeed, about what to expect from the online publisher’s first presentation at the digital NewFronts this year.
Atedra hires new VP of sales
Katrina Besner joins the digital advertising network that represents Le Devoir and the Car Guide after stints with La Presse and Journal Voir.
Cirque du Soleil, Saban Brand team up for kids TV series
This latest collaboration follows an earlier partnership between Bell Media and Cirque du Soleil to launch the joint venture of Cirque du Soleil Media to make films, TV series and online content.
Maxus adds North American content director
The GroupM agency has hired Lori Greene to the new role, in which she will work towards putting content at the centre of the shop’s planning process.
