Shopping is coming to a livestream near you
While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.
Where connected media penetration sits in 2021
MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.
Dentsu names new president and SVP to break the mold
Promotions for Nicole Brown and Laura Maclean are part of efforts to explore the new roles media agencies can play.
Why there always needs to be a plan for brand safety
Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.
Spotted! Goldfish gets big ads from tiny creatives
Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.
A look at the rollercoaster of TV viewing in 2020
Research from NLogic shows Canadian TV consumption rose at the onset of the pandemic, then dipped in the summer, before climbing again in the fall into winter.
Numeris expands VAM nationally
The cross-platform video audience measurement solution captures linear and digital content via a single-source panel.
TheScore’s losses offset new business highs in Q1
Record revenue from ads and gambling weren’t enough to make up for the costs of expansion and unsettled bets.
Ad revenue ‘two to three’ years from recovery, CBC tells CRTC
As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
Postmedia ad declines push revenue down 25.4% in Q1
The company has been working to grow relationships with small businesses to offset continuing drops from other advertisers.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
Trampoline adds head of media to leadership team
Raz Luca’s promotion to VP of media reflects the increasing importance of the practice at the full-service agency.
World Juniors go for gold with TV ratings: Numeris
The hockey tournament pulled in the most viewers across English Canada, while a SRC New Year’s special topped the charts in Quebec.
CES 2021: Invisible ads give way to ‘first party technology’
Sarah Ivey explains why the new normal has also accelerated the need for brands to create new points for connection and learning.
