As the world re-opens, residential screens create a timely OOH alternative for brands
Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up
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The Weather Network finds the silver lining
A Brighter Day focuses on good news when Canadians need it the most.
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
La Presse introduces new non-skippable ad unit
The Quebec media giant developed the units in response to slowed revenue from COVID-19.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
Baroness von Sketch Show to end after five seasons
The CBC sketch comedy stars and co-creators released a joint statement on the decision to end the series with its fifth and final season, set to air this fall.
Epic Games uses an epic buy to attract casual gamers
The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.
ICYMI: Elle Fictions and Max get a new owner
Plus, The Globe and Mail gets a digital honour and more.
9-1-1 is number one: Numeris
It was also a banner week for The Rookie, which saw gradual growth all season.
Bell Media strikes broadcast partnership with Pinterest
The new collaboration opens the doors for brand broadcast or social media opportunities.
Who has the bulk of alcohol ad spend?
Publicis controls the biggest share of global ad spend, while as a brand, AB-Inbev brings the most money into the market.
COMMB unveils 2020-21 board of directors
Organization president Rosanne Caron says now is a crucial time for the OOH industry.
What Citytv’s summer schedule is like without a brand-new Bachelor
No production? No problem – The Bachelor will look back on past seasons.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Toronto radio sees surge in ads from government, auto and more
Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.
New MiQ partnership targets connected TV
Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.
