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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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There’s no going back: two changes transforming the industry

Lauren Richards speaks with media execs on consumption shifts and the future of work.

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Epsilon partners with Verizon on custom audiences

Publicis’ data platform extends its cookieless, privacy-friendly ID into the media company’s DSP.

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Automakers accelerate their radio buys: Media Monitors

Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.

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DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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Rogers to acquire Shaw

If the deal is approved, it would provide Rogers with the scale to accelerate the delivery of its nation-wide 5G network.

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Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.

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Mastermind Toys signs sponsorship deal with Today’s Parent

The toy retailer will get exclusive access to promotional content formats in both print and online.

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Wattpad launches content production offering for brands

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Arlene Dickinson acquires The Bullet and Newsworthy

The website and content agency align with recent strategic food- and health-focused shifts at the entrepreneur’s other companies.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

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GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.

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WPP’s organic revenue was down by 8.2% in 2020

But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”