Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
The activation aims to reconnect with longtime fans and introduce a new generation to the franchise.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.
Tims soars to second place with Ryan Reynolds campaign: AdEase TV
The Brick Warehouse was the most active advertiser for the week of May 5 to 11.
ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
Upfronts 2025: Disney unveils ESPN streaming platform
But it was Disney+ and its latest content that took centre stage at the event.
Stingray shuts down Alberta TV stations amid financial struggles
The company says that support through the Online Streaming Act has been limited.
Upfronts 2025: WBD shares details of new ad solutions
The network also announced that its streaming service Max will revert to its original name.
Havas Media Canada makes three senior leadership appointments
Erin Rahn and Justin Furman join the agency in partnership and growth roles, while Paul Linley is promoted to strengthen client relationships.
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Upfronts 2025: Fox announces significant investment in sports
The network also announced Fox One, its wholly-owned direct to consumer streaming service.
Some GroupM Canada senior executives have left the agency
The moves come amid reports of GroupM North America’s restructuring plan.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
