MAOY Silver: PHDCanada plays to win
The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.
MAOY Bronze: Media Experts’ holistic approach
The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.
MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
Cue Digital Media eyes RTB
The entertainment company has appointed Napoleon Torres to lead the team that will develop the in-house premium RTB ad exchange and technology platform.
Cineplex posts record Q3 revenue, lower earnings
Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.
Sunni Boot on her decision to leave ZenithOptimedia
The CEO tells MiC about her future plans and why Frank Friedman was the right person to step into the role at the agency at the start of next year.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
The changing world of digital OOH: On the MiC
Ahead of her appearance at OMAC’s upcoming Ignite event, Stacey Knight, director of digital at JCDecaux UK tells MiC about trends on the platform, and how it has moved beyond the future imagined in Minority Report.
Rogers Media adds to sales leadership team out west
The media company has hired Brad Kubota as its VP of Western Canada media sales and client solutions.
MAOY: Jury
Meet the industry vets who judged Media Agency of the Year.
Sunni Boot to step down at ZenithOptimedia
Frank Friedman, who is currently the EVP and managing director in New York, will step in as Boot’s successor at the end of the year.
Online ad growth leading charge in 2017 report: PwC
The company’s latest Global Entertainment and Media Outlook: 2013-2017 says total online advertising is expected to grow by 14.5% in the next five years.
Target kicks off a holiday push
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
Coors Banquet expands Canadian campaign
Beth Montgomery, marketing manager at Molson Coors Canada tells MiC about how the beer has fared in Canada so far, as a TV campaign launches today.
Future of print: La Presse goes all in on tablet
EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.
