The Big Bang Theory holds top spot: BBM
The comedy netted 3.46 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 21 to 27.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
Febreze launches sleep programs with Shaw Media
The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.
Ender’s Game gets interactive on YouTube
EOne Films is promoting the launch of the movie with a takeover game that allows site visitors to play using their mobile devices.
Best Buy tackles holiday stress
The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Government of Canada buys the top: Media Monitors
The government has the most airtime in Toronto for the week of Oct. 21 to 27.
Blue Ant Media hires CFO
Cynthia Schyff is joining the company in the role, starting on Nov. 4.
Spotted! Microsoft unleashes the dead for Xbox One
The electronics co’s stunt brought characters from the game Dead Rising 3 to the streets of downtown Vancouver and was supported by an interactive ad on Microsoft Canada’s home page.
Subway Canada renews its commitment to fitness
The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.
Pub Point Com appoints VP of media
Touche! PHD co-founder Jean-Pierre Giroux takes on the role Nov. 4 and will lead the creative shop’s media strategy and research business.
The CBC marks an Olympic countdown
Jim Kozak, director of sales for the Olympics at the pubcaster tells MiC about plans to deal with the time difference between Canada and Russia as the CBC celebrates 100 days until the opening ceremony.
Maxus Canada names Kerry Mitchell growth driver
The former VP of Rogers Media will step into the newly created role at the GroupM agency immediately and be responsible for broadening its Canadian client base.
Spotted! Microsoft goes big with Xbox One
The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.
Volkswagen gets musical for Beetle
The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.
