eyeReturn integrates with comScore
Renee Hill, co-CEO, eyeReturn, talks about the deal, which will allow the Canadian company to offer more diverse real-time reporting as it eyes a US expansion.
Canada posts RTB growth in Q3: study
The Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Metro partners with Douglas Coupland for series
The daily newspaper is pairing non-fiction pieces with a chapter of new content from the author each weekday in November, with a sponsorship spot open around the series.
Smithsonian Channel launches fall programming
The Blue Ant Media specialty service will debut on Nov. 13 with a programming preview online on Oct. 30 (aerial doc series Canada Over the Edge pictured).
Catalyst Canada wins Grand Prix at US Search Awards
The Group M company took home four prizes at the inaugural event last week in Las Vegas.
CIBC teams with Canadian Paralympic Committee
The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.
Families with children have more connected tech: study
Canadian Anglophones with children under 18 are more likely to have digital TV subscriptions, smartphones and tablets, according to a new report from the Media Technology Monitor.
Canadian online shopping and social media use up in 2012: study
People spent more than $18.9 billion online in 2012, up 24% from 2010, according to the latest numbers from Statistics Canada.
Future of print: The Grid eyes larger events presence
Publisher and editor Laas Turnbull talks about the weekly’s plans to add three new events to its slate in 2014, including a spring edition of its Cocktail Week.
TSN reveals sponsors for All-Star Curling Skins Game
Travelers takes over as lead sponsor of the game, while the Rimrock Resort Hotel is the new exclusive hotel partner and will host the fan VIP experiences.
Postmedia appoints new VP of advertising sales for Prairie Region
Jeff Funtasz joins the media co in the role at the start of next month.
The Big Bang Theory draws top ratings: BBM
The comedy nabbed 3.47 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 14 to 20.
Rogers, Shaw report quarterly revenue growth
Elsewhere, Corus Entertainment, which released its Q4 and fiscal year-end results Thursday, reported an increase in specialty advertising revenues.
