Toronto Zombie Walk unveils gruesome sponsor lineup
The walk, co-hosted with the Heart and Stroke Foundation, is welcoming sponsors, costume retailer Wholesale Halloween Costumes and Evil Dead: The Musical, as it looks to grow its reach.
Spotted! The Salvation Army addresses homelessness
Home address signs have been placed around Toronto in places where homeless people can typically be found sleeping for a new campaign from the charity.
Bell to track customers’ mobile habits
The telco will begin tracking and collecting web surfing and app usage to deliver more relevant ads, starting Nov. 16.
Samsung brings Canada to Sochi
The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.
Netflix: Q4 growth of Canadian subscribers will be ‘steady or up’
The US video streaming giant, releasing its latest financial results, said customer growth here will continue as it rolls out more original content.
MediJean places paid debates
The Vancouver-based company is working with /Newsrooms and has partnered with Quebecor media to host a month-long discussion around medical marijuana.
How the CBC is integrating Facebook into Battle of the Blades
The pubcaster is using new Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.
Nadbank releases mid-year data
The measurement company’s latest work says between 50 and 60% of Canadians are reading newspaper content every day.
Canadian Tire cleans up the party
The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.
Ironside and Welcome to the Family get cancelled: Fall TV
Elsewhere, Brooklyn Nine-Nine, The Crazy Ones, Mom and The Millers have all received full season orders.
Sourceknowledge inks deal with SpotXchange
The ad network’s VP of business development talks about the agreement to integrate SpotXchange’s inventory into its video offerings and the outlook for RTB in Canada.
Stingray Digital hires former TC Media VP
Mathieu Peloquin is joining the digital company as its SVP of marketing and communications.
Canadians spending to remain stable or rise over holiday season
A new international study says that 59% of people in Canada plan to spend the same or more this holiday season as last year.
Future of print: Postmedia’s evolving cross-platform strategy
COO Wayne Parrish talks about the media company’s shift away from launching new print products and its emerging alternative revenue streams as it heads into 2014.
The Big Bang Theory holds on to top spot: BBM
The comedy nabbed 3.44 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 7 to 13.
