UM Canada hires a VP of strategy
Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.
The Gentlemen’s Expo aims to help men “be more interesting”
The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.
Aegis Media Canada adds a chief trading officer
Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.
RBC named title sponsor for Sports Day in Canada
The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.
Shaw Media partners with Keurig for new spots
The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.
Campbell’s gets real
The company is back on TV with its soup brand for the first time since 2011, promoting its real ingredients.
Future of Print: Spacing magazine to open physical retail store
The Toronto-based magazine is looking to alternative revenue streams, and will also be rolling out Urbanism Roadshows that take consumers on trips to nearby cities.
The Big Bang Theory holds strong: BBM
The comedy nabbed 3.81 million viewers, while CTV Evening News was the top weekly show for Sept. 30 to Oct. 6.
Google and Microsoft eye cross-platform tracking solutions
Vision7’s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.
Scotiabank’s expanded NHL play
Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.
Mitsubishi rolls out the new Mirage
The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.
We Are Men gets axed: Fall TV
Elsewhere, Marvel’s Agents of S.H.I.E.L.D. and The Blacklist have been picked up for full seasons, while Fox’s Sleepy Hollow nabbed a second season run.
Ontario Power Authority buys the top: Media Monitors
The company bought the most airtime in Toronto for the week of Sept. 30 to Oct. 6, while CTV took the top spot in Montreal.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
