The Big Bang Theory marks a huge comeback: Fall TV
The series delivered record-breaking audience numbers in Canada with its premiere on CTV last Thursday, while later that night Robin Williams’ new comedy The Crazy Ones launched on City.
Dempster’s targets DIY guys
The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.
Snowbirds du Quebec takes flight
The independent travel magazine targets high-income Quebecers above the age of 49, and will be mailed both in the province and in Florida where many spend their winters.
The Amazing Race Canada finishes strong: BBM
The reality show nabbed 3.06 million viewers, while CTV Evening News remained the top weekly show for Sept. 16 to 22.
Rogers execs on the Next Issue Canada launch
The media company’s president, Keith Pelley (pictured) and chief digital officer Jason Tafler talk to MiC about the ad opportunities the digital magazine subscription service opens up.
Criminal Minds takes Wednesday: Fall TV
The CTV drama drew 2.4 million viewers for its premiere, up against the launch of Michael J. Fox’s new show on Global.
How Canadians consumed media in 2012: CRTC report
The regulator has released its annual Communication Monitoring Report, which says revenue generated by the industry was up to $60.7 billion in 2012.
Kuration Media introduces Mrs Robinson
The lifestyle site, targeted at women over the age of 40, will offer advertisers both short-form and long-form sponsored content opportunities.
Battle of the Blades returns
ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.
RBC buys the top: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Sept. 16 to 22.
Cottage Life takes on Cabin Pressure
Colin and Justin’s Cabin Pressure, the latest addition to the Blue Ant Media specialty channel’s lineup, follows the design duo to cottage country as they transform their new rustic digs.
Rogers Media launches Next Issue Canada
Ken Whyte has been appointed president of the new Netflix-like magazine subscription service, which will launch on Oct. 15.
CTV gets a Tuesday boost from Marvel: Fall TV
Marvel’s Agents of S.H.I.E.L.D. debuts to 2.7 million viewers, with Global’s NCIS: LA hot on its heels; J3’s Bailey Wilson earns the “battleground” win for her upfront prediction.
Heather Conway tapped as new CBC EVP English services
The veteran PR and public affairs exec, most recently chief business officer at the Art Gallery of Ontario, replaces Kirstine Stewart at the Canadian public broadcaster.
A&W introduces better beef
The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.
