Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
TSN and TSN2 to air NCAA football
The Bell Media channels will begin broadcasting the North American college football games next Saturday.
Sunnybrook shares its stories
The foundation has released new TV spots that show the difference donations to the organization make to patients.
Cottage Life promotes with burgers
Blue Ant Media’s EVP of marketing Jamie Schouela tells MiC about the launch campaign for the channel, which includes a Webers hamburger giveaway in Ontario.
Ford Lincoln Mercury buys the top: Media Monitors
The car co bought the most airtime in Toronto and Montreal, for the week of Aug. 19 to 25.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
3M goes digital
The company is focusing on a younger demographic with a new Instagram video project.
Newad launches Ton Barbier
The French men’s fashion site will feature content from Quebec with a focus on Montreal.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
Taco Bell Canada makes fans eat their words
The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.
Shaw Media and Yellow Pages Group partner for new ad opps
The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.
Globe and Mail suspends Labour Day paper
Phillip Crawley tells MiC about the decision to not print the paper next Monday.
Ex-CBC exec Julie Bristow launches Bristow Global Media
The new venture will explore branded content opportunities with GroupM Entertainment.
Breakfast Television launches in Montreal
The Rogers Media show kicked off this week with sponsorships from Dempsters and The Brick.
JFL42 adds sponsors for year two
Netflix, Holiday Inn Express and Natrel have all signed on as the festival heads into its sophomore year in Toronto, with additional spots still available.
