Maxus names director of marketing and new business
Chris Martin joins the agency in the new role, which will cover all of North America.
The Score sees third-quarter growth
The mobile sports app company also announced a restructuring of its leadership team.
McDonald’s targets night owls and early birds
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.
Reloaded Interactive launches real-time ads
The new network will deliver ads for games on console, mobile and PC platforms.
Bell Media launches new auto site
The media co has announced the launch of bilingual auto destination Autofocus.ca and Fr.Autofocus.ca.
Suite 66 inks new ad representation deals
The boutique digital sales company is bolstering its network in the automotive and financial categories to compete with the rise of RTB.
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
Ipsos Canada names new advertising researching president
Gordon Bingham will step into the position, and be responsible for managing the Ipsos ASI teams in Toronto, Montreal and Vancouver.
Tessa & Scott skate onto W Network
The six-part half-hour series will follow skating duo Tessa Virtue and Scott Moir in their quest for Olympic gold at the 2014 Winter Games in Russia.
Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
Newad to represent Free Media
The company has partnered with the media services co, which represents more than 50 campus newspaper websites.
AAM makes newspaper reporting changes
Joan Brehl, VP and GM of the organization, tells MiC about what she calls historical updates to the way newspapers measure their circulation in Canada.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Evolve Media goes ‘3D’ with new ad unit
The publisher’s Out of Unit Player adds pop-out 3D effects to advertisers’ assets, and has been leveraged in Canada by Lexus.
How Canadian TV nets covered the royal birth
The supper-hour coverage featured visits by correspondents to local hospitals to interview mothers who also gave birth Monday (pictured, The Lindo Wing at St. Mary’s Hospital, Paddington).
