ZenithOptimedia wins SCA’s global business
The global hygiene and forest products company has lines including Tork and Tena in Canada.
Global reveals fall primetime premiere dates
The fall lineup will offer advertisers a variety of TV and digital opps, including new series and season countdown sponsorships.
Cogeco Cable appoints Canadian president and CEO
The telco has promoted Louise St-Pierre to the position.
Claire Freeland is leaving Rogers Media
The veteran programmer will stay on until the end of September as the network seeks a new director of original programming.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
CBC Revenue Group names new director
Rebecca Shropshire is joining the pubcaster as its director of digital sales.
Yahoo! Canada names new country manager
Claude Galipeau is joining the company in the role, which will see him responsible for sales and operations in Canada.
Magazine circulation and sales down: report
Chatelaine has the top circulation and single-copy sales according to the latest report, which measures the period ending June 30.
Amazing Race Canada holds top spot: BBM
The Canadian adaptation of the American reality show netted 2.87 million viewers, while CTV Evening News was the top weekly show for July 22 to 28.
Travel Alberta teams with Expedia for discovery campaign
The tourism agency and the travel site are bringing a duo of bloggers to the province to create original content based on their experiences.
Blog: The need for simplicity
Vision7 Media’s new president David Jowett on the one clear role agencies need to provide for clients.
Starcom MediaVest posts top global billings: RECMA
The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.
Tennis Canada takes on hockey
The organization is positioning tennis as an affordable alternative for kids who don’t want to play hockey with TV spots during the Rogers Cup.
Honda Dealer Association buys the most: Media Monitors
The car co is tops in Toronto, while Bell TV buys big in Montreal, according to the report for July 22 to 28.
Just For Laughs Festival to produce 40 hours of TV programming
The Comedy Network, Corus, City and the CBC have ordered one-hour and half-hour stand-up comedy specials from the Montreal-based event.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
