How Canadian TV nets covered the royal birth
The supper-hour coverage featured visits by correspondents to local hospitals to interview mothers who also gave birth Monday (pictured, The Lindo Wing at St. Mary’s Hospital, Paddington).
Comic-Con Blog: TV comes alive on the streets of San Diego
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
Sourceknowledge adds gamified ad units
The Montreal-based ad network’s co-founder talks about the company’s partnership with blurbIQ, which will see it expand its video offerings for advertisers.
CASSIES Awards entries due next week
The 2014 awards judging chair Ted Boyd tells MiC about the changes he has seen since becoming part of the judging process a few years ago.
Muskoka Brewery unravels the Mad Tom mystery
The brewery is exploring the many legends behind the name of Mad Tom IPA with its first-ever mass radio campaign for the brand.
Under the Dome remains on top: BBM
The sci-fi drama nabbed 1.78 million viewers, while CTV Evening News was the most-watched weekly show for July 8 to 14.
Hard-hitting animal rights ads: MiC’s Global Tour
Jungle Media’s Sheri Metcalfe weighs in on print ads from Wildlife Friend Foundation, Conservation International and PETA.
New CEO of AOL Networks named
Bob Lord will join the company from Publicis Groupe Aug. 1, and oversee all aspects of AOL Networks, including a global advertising partnership with Publicis.
Chatelaine takes to the radio
Publisher Tara Tucker talks about the Rogers-owned publication’s weekly two-hour radio show, which will debut July 21.
James Ready tells consumers to buck off
The Moosehead beer brand is raising awareness for its dollar off promotion with a radio-only campaign.
Mitsubishi Outlander drives into top spot: Media Monitors
The automotive brand bought the most airtime in Toronto, while Nissan took the top spot in Montreal for the week of July 8 to 14.
W Network unveils fall sked
The Corus specialty channel is launching new seasons of homegrown series like Property Brothers (pictured) and Come Dine With Me Canada.
Cineplex to acquire EK3 Technologies
The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.
Bell Media reveals sales leadership team
Sales president Luc Sabbatini (pictured) announced that Lesley Conway was named SVP of sales for English Canada, and said an SVP of sales will also be named in Quebec.
Family Communications launches PromCanada
The teen magazine will be available in print, online and on mobile, and offer advertisers a variety of custom executions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
