Under the Dome overcomes competition: BBM
The Stephen King-inspired drama nabbed 1.61 million viewers, while CTV Evening News was the top weekly show for July 1 to 7.
Cogeco Q3 earnings virtually unchanged, despite revenue rise
Recent acquisitions boosted the revenue line, while the profit line was offset by purchase costs.
Sears Canada partners with Penningtons
The retailer will sell the Reitmans-owned brand’s clothing and revamp department stores to launch dedicated plus-sized sections.
Spotted! Legoland Discovery Centre builds movie mosaics
The Toronto-based attraction enlisted the aid of passersby to help construct an ad for the release of its upcoming 4D film Legends of Chima.
TC Media adds VP of sales and creative services
Antoine Shiu will join the company in the role on July 22.
MarineLand buys top spot: Media Monitors
The Niagara Falls-based amusement park had the most ad airtime in Toronto, with Bell TV buying the top spot in Montreal.
Peter Vamos named head of video at Toronto Star
The former Playback publisher will spearhead a bid by the newspaper group to combine text and multimedia content to meet the challenge of the internet.
More changes at Bell Media
Mary Kreuk has departed as VP of brand partnerships while Rob Dilworth, head of research, will be leaving next month.
Maple Leaf changes lives with bacon
The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.
CTV announces digital content slate for The Amazing Race Canada
BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.
Sport Chek teams up with Quiksilver and Roxy
FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.
TC Media hires new SVP
Patrick Lauzon is joining the company as senior vice president of interactive marketing solutions.
Corus Entertainment posts higher Q3 earnings
A one-time gain from the sale of Food Network Canada stake offset radio advertising softness and lower merchandising and distribution revenues.
Muskoka Brewery and Amsterdam Brewing team with Honda Indy
Brewery reps talk to MiC about their upcoming collaboration brew and the growing trend of launching specialty beers tied to events and social media participation.
GroupM wins L’Oreal Canada
Stephane Berube, head of L’Oreal Canada’s media and investment, tells MiC the company will open a sub-agency to lead the planning and buying starting in 2014.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
