MuchMusic goes digital to promote MMVAs
The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.
Jodi Brown named director of content marketing at MediaCom
Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.
Astral kicks off a gruesome campaign
The media company is promoting the Series+ mystery show Crimes Majeures with radio spots that feature grisly murders.
Spotted! Disney heads back to school
The film studio is promoting the release of Monsters University with a branded school bus touring Toronto.
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
Cue Digital Media and Hercules Media Group launch Bent
The cross-platform branded entertainment upstart from founder David UK (pictured) will provide clients with one-stop creative development services.
CTV execs on their 2013-2014 strategy
The broadcaster’s president of programming and sports Phil King and Bell Media president Kevin Crull discuss shuffling the primetime schedule and TV research with Twitter Canada.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
ING Direct buys big: Media Monitors
The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.
Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Canada ranks eighth in entries for Cannes
Canadian agencies entered a total of 1,106 cases for the festival, moving up two spots from last year’s tally of entries from countries around the world.
Report: Canadians start cutting the cord for digital streaming
The Boon Dog report estimates about 5,394 households have stopped subscribing to traditional TV services between November of 2012 and February of this year.
Media Experts wins Michael Hill
The agency has signed the deal with the jeweller, who most recently worked with M2 Universal’s Calgary office.
Redux Media inks ad representation deal with SpinMedia
Redux’s Chris Patheiger talks about the pact and how it expands the company’s portfolio.
CN Tower steps out on the edge
The attraction is promoting its EdgeWalk with an augmented reality campaign that offers a virtual 360-degree view from the top of the tower.
