Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.
The Big Bang Theory earns top ratings: BBM
The comedy nabbed 2.46 million viewers, while CTV Evening News was the top weekly show for April 8 to 14.
Young Lions winners to be announced at CMDC
Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.
TSN partners with Running Room for digital series
The series features sports scientist and physiologist Dr. Greg Wells and offers insight on the science behind running.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
ATN launches two new channels
ATN’s Pramod Israni talks about the addition of ATN Sikh and ATN Brit Asia to its portfolio and the new audiences they target.
Petro-Canada buys big: Media Monitors
The gas company bought the most airtime in Toronto for the week of April 8 to 14.
Consumer confidence hits April slump: study
The latest Consumer Confidence Index from TNS shows that consumers are feeling pessimistic about the economy and the future.
Video: Art from the Unexpected
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
La Presse launches free app
The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.
Big Brother Canada nets big numbers on TV, web
The series drew its highest audience to date, while Shaw Media says viewers have streamed more than a million hours of video from online live feeds over the last seven weeks.
Ads that serve a good cause: MiC’s Global Tour
Capital C’s Tony Chapman and Havas’ Hannah Savage weigh in on executions from Thailand’s HomePro and Lima, Peru’s UTEC.
TC Media signs new ad measurement deal
The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.
Teletoon Retro launches second-screen trivia game
The online cartoon trivia games, Toon Feud in English and Les P’tits Genies in French, are accessible via tablets, smartphones or computers.
