Rogers Q1 revenue and earnings rise
Cable and wireless phone revenue offset weakness in the media division as the conglomerate completed the rebranding of City Montreal.
Oreo gives fans the One Direction treatment
The brand is the title sponsor of the boy band’s upcoming Canadian tour and is offering fans VIP tickets to its shows through an online contest.
Unilever introduces Fruttare
The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Evian brings back the babies
The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.
The Big Bang Theory earns top ratings: BBM
The comedy nabbed 2.46 million viewers, while CTV Evening News was the top weekly show for April 8 to 14.
Young Lions winners to be announced at CMDC
Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.
TSN partners with Running Room for digital series
The series features sports scientist and physiologist Dr. Greg Wells and offers insight on the science behind running.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
ATN launches two new channels
ATN’s Pramod Israni talks about the addition of ATN Sikh and ATN Brit Asia to its portfolio and the new audiences they target.
Petro-Canada buys big: Media Monitors
The gas company bought the most airtime in Toronto for the week of April 8 to 14.
Consumer confidence hits April slump: study
The latest Consumer Confidence Index from TNS shows that consumers are feeling pessimistic about the economy and the future.
Video: Art from the Unexpected
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
La Presse launches free app
The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.
