Robert Jenkyn talks tectonic digital changes
The former Media Experts SVP on his first months at Microsoft Advertising, fragmentation, customization and why creative will be the differentiator.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
The future of RTB in Canada
AppNexus president Michael Rubenstein talks to MiC about how the space will grow in 2013 and on programmatic reserve buying.
AdCentricity partners with Impact Mobile
The two companies are pooling their resources to bolster their location-based ad offerings.
Sun News makes its case to CRTC for mandatory carriage
The network’s execs argued in favour of a mandatory carriage licence and 18-cent monthly subscriber fee before the CRTC on Tuesday.
Coke launches anti-obesity campaign
The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
CBC/Radio-Canada names new director of national sales
Michele McEnery has been appointed to the position, which she is taking over from Jerome Leys.
Mark Burnett talks ratings, upfronts at CMDC
The creator of shows like Survivor and The Voice called the current TV ratings system one of the craziest things in the world of commerce at yesterday’s CMDC conference.
Young Lions and Young Marketers winners announced
The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.
Travel+Escape launches a digital magazine
The Blue Ant Media-owned publication, which debuted with two issues, will offer traditional magazine ads as well as branded content opportunities.
TICO gets wild with new travel campaign
The non-profit is using a TV campaign with animal-shaped suitcases to promote its travel services.
Junos outdo 2012 performance
Sunday’s airing of the Canadian music awards, which was broadcast on CTV, bested last year’s audience results by 24%.
HTC launches its new One
The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.
