Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
Digital strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Adconion Direct launches In-View
With the new product from the company, advertisers will only pay for display ad impressions that are viewable on-screen.
Global adds tap-through tech to its apps
Paul Burns tells MiC about the new call-to-action layer and how he hopes the tech will enhance the media co’s video offerings across all screens.
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.
Cossette Media announces top brass changes
Mike Rumble takes over from Terry Horton as managing director in Toronto.
Digital advertising shows steady growth: reports
Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.
MasterCard kicks off priceless ‘World’ campaign
The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.
Zoom Media tees off with Golf Media
The companies have launched a new driving range board that will be available at golf clubs across Quebec.
Competition Bureau OKs Teletoon, Historia and Series+ transactions
The sales, as part of the complex Bell-Astral deal, make Corus the sole owner of these properties.
W Network launches Shop the Show
The execution is kicking off with a “partnershop” between Love It or List It Vancouver host Jillian Harris and Canadian e-retailer eLuxe.
Maybelline Canada partners with Fashion Week
The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.
MuchMusic launches VJ Search with Garnier Fructis
The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.
Ontario government gets funny about smoking
The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.
