The Verdict: Thomas Cook puts kids first
The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.
Toronto Star tops in TO: NADbank
The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
Microsoft Advertising unveils Cross-Screen Engagement study
MSA’s Natasha Hritzuk breaks down the study, which offers insights on behaviours that drive multi-screen consumption, and implications for advertisers.
Magazine numbers up slightly: PMB
Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.
Olive Media inks digital deal with Sports Illustrated
The company will represent the digital ad inventory for the men’s publication, offering rich media ad units and sponsorship opportunities.
Juice Mobile adds a director of sales
The mobile co has hired former Rogers Digital Media director Mary LePage to lead its sales team.
Cannes Lions outlines changes to Media judging
The Festival is introducing a two-stage process to the category.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
Mucho Burrito does a taco tango
The brand has launched a radio and mobile campaign to promote its limited-time offering of three new tacos.
CTV orders Motive spinoff The Dark Corner as digital series
The broadcaster will release all eight episodes of the online drama, which debuts on March 28, at once.
Global News reinvents itself online
The new site uses responsive design and adds branded and sponsored content opps for advertisers.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
CTV orders The Social for fall daytime TV
Hosts Melissa Grelo, Lainey Lui, Cynthia Loyst and Traci Melchor will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.
Consumer confidence remains unsteady: study
The latest TNS survey shows that Canadians are feeling better about the present, but are still uneasy about the future.
