Sportsnet reveals Blue Jays details
The Rogers Media brand has added sponsorable in-game elements, including super slo-mo and behind-the-plate cameras as well as a pitch tracker.
TSN releases revamped iPhone and iPad apps
The Bell Media sports property’s redesigned apps feature updated video players and quick links to coverage from sporting events.
Mott’s Clamato sponsors Top Chef Canada
The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
Bus stop surprises and social driving apps: MiC’s Global Tour
Juice Mobile’s Neil Sweeney and Polar Mobile’s Kunal Gupta weigh in on mobile executions from Qualcomm, Volkswagen and Sony.
Big Bang Theory nets big ratings: BBM
The half-hour comedy nabbed 3.75 million viewers, while CTV Evening News was the top weekly program for the week of March 11 to 17.
AToMiC: Layar CEO talks AR
Quintin Schevernels tells MiC which industries use the tech most, and where he sees the technology going this year.
Brent Bernie on the future of analytics
At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.
iGotcha Media tees off with SynergyScreens
The two companies are pooling their digital signage networks in Quebec and Montreal to offer advertisers 15- to 30-second video clips.
RDS adds an English director of sales
Isabelle Rochefort Aucoin has been promoted to the new position, which will include Canada and the US.
Ford Dealership Association buys big: Media Monitors
The car co bought the most airtime in Toronto for the week of March 11 to 17.
Bell Media renews TV deal with CFL
The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.
La Presse to launch free app
The Quebec newspaper’s publisher explains why it’s not charging for the new app, which launches April 18.
Spotted! Rashers gives runners the gift of bacon
The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.
Kanetix kicks off rebranding campaign
The insurance comparison company’s new brand position and website focus more on the educational pillar of its business.
Olive Media gets social with ShareThis
Olive’s Kristie Painting discusses how representing the social widget in Canada will expand its social media portfolio.
