Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Internet TV conference and market set for June
STREAM, by MiC parent company Brunico Communications, is aimed at bringing together independent production companies with decision-makers that commission and support screen-entertainment content.
Second-screen strategies change workflow, extend IP life: CMF report
The new second-screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.
CraveOnline introduces 3D mobile cube unit
The new ad platform features six customizable faces, and is launching with a campaign by PepsiCo.
City and WestJet team up for Disney contest
The expanded partnership will see Breakfast Television and Cityline broadcast live from Walt Disney World and bring a plane full of fans to Orlando with WestJet.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
Ubisoft brings Just Dance to Canadian universities
The videogame company is using an experiential event to help introduce the brand to campuses across Canada.
NCIS takes ratings crown: BBM
The one-hour crime series nabbed 2.85 million viewers, while CTV Evening News retained the top weekly spot for Feb. 25 to March 3.
Bite TV gets brand overhaul
The Blue Ant Media property is repositioning itself to better reflect its male 18-to-49 demo, and is kicking off its rebrand with sponsor Kijiji.
Where social TV is going in 2013: Di Paola
At DX3, Critical Mass’ Matt Di Paola said advertisers need to use social media as a tool to gather consumer insight and engage in conversations.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
Bell Bundle takes the top spot: Media Monitors
The telco had the most airtime in Toronto and Montreal for the week of Feb. 25 to March 3.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Montreal, Calgary, Edmonton and Vancouver.
Prime Time 2013: TV players need to embrace future, not fight it
Digital visionary Robert Tercek told conference delegates the TV industry needs to break the seasonal mindset and adapt RTB and performance tracking-based advertising.
MEC signs Simmons
The agency has become the media agency of record for the mattress company.
TubeMogul adds RTB for mobile
The company’s platform will offer advertisers a variety of interactive video ad opportunities, including pre-roll and ads that run within apps.
