Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Sport Chek activates differently
The FGL Sports company flew in two families of athletes, rather than airing traditional TV spots, during the World Alpine Skiing Championship.
CTV unveils ‘Golden’ plans
The Bell Media channel premieres new cop drama Golden Boy on Tuesday Feb. 26.
Contiki launches YouTube-centric contest
The holiday company is putting its largest Canadian media spend behind a new contest aimed at reaching its target demo online.
Toronto Life launches event series
The St. Joseph Media publication is kicking off its new series with a real estate event on March 27.
Ted Markle named president of TC Media
The SVP of content solutions at the company takes over from Natalie Lariviere, who stepped down last May.
Crew Magazine launches
Targeting gay men, the online publication has kicked off with launch sponsor RBC.
AdCentricity grows mobile network
The location-based ad solution provider will rep the ad inventory for GreenOwl Mobile’s series of traffic alert apps.
Globe and Mail partners with Lincoln
The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.
Big Bang Theory climbs back on top: BBM
The half-hour comedy netted 3.56 million viewers, while CTV Evening News was the top weekly show the week of Feb. 4 to 10.
BlogTO launches late night eats app
The website has launched the new iPhone app, sponsored by Questrade.
Rogers searching for new CEO
The media group, which has released its Q4 results, has embarked on a international search for a new leader since current CEO Nadir Mohamed announced he will retire in 2014.
Playtex gets cheeky for new launch
The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
Best Western shows off its caring side
The hotel chain is rebranding itself with its new “Stay with people who care” tagline and a campaign that highlights its independently owned and operated hotels.
Reader’s Digest launches Taste of Home Canada
The new magazine, which is an extension of a US brand, will hit newsstands on June 3.
Spence Diamonds buys big: Media Monitors
The jewellery company bought the most airtime in Toronto, with IGA taking the top spot in Montreal for the week of Feb. 4 to 10.
