Shaw Media’s Williams on the network’s fall season
The top network programmer says Global’s fall season momentum will carry through 2013, due to the network’s stable of existing primetime hits and its US supply deals.
Toronto Star unveils new website
The updated Star Media Group site features the new myStar reader customization tool.
On the MiC: Microsoft’s Rick Chavez talks digital
MiC caught up with Microsoft’s general manager of marketing solutions prior to his FFWD Ad Week talk to discuss how the digital space has changed the advertiser-consumer relationship.
Spotted! Sport Chek launches retail lab
FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.
Hyundai Canada debuts Gaspocalypse during Super Bowl
The commercial honours the post-apocalyptic film genre and highlights the fuel efficiency of the Sonata Hybrid.
CTV announces Super Bowl broadcast plans
The network will live-stream the game in Canada on CTV.ca for the first time this year.
On the MiC: Jamie Byrne on the evolution of digital content
YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.
Rogers Media and Buffalo Bills extend deal
The renewed partnership runs until 2017, and will see one regular season game per year being played at the Rogers Centre, with a bonus pre-season game in 2015.
Young Lions and Young Marketers juries announced
The Globe and Mail has released the names of this year’s judges for the 2013 competitions.
On the MiC: Talking Facebook at Ad Week
Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.
The Canadian Breast Cancer Foundation tries something new
Focusing on prevention in a fresh way is the aim of the new multi-platform campaign, which targets women over the age of 40.
Postmedia names new Pacific Newspaper Group publisher
Gordon Fisher has been named to the position, taking over from Kevin Bent who is leaving the organization.
AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
Vision TV plans Conrad Black talk show
The 26-episode series, to be co-hosted by Denise Donlon, comes from Moses Znaimer’s ZoomerMedia.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
