Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
CBC shifts Mr. D and The Ron James Show to Wednesdays
A spokesman said the pubcaster was making a “minor tweak” early in the winter season.
Volkswagen goes to the butcher’s
The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.
On the MiC: Rory Sutherland talks change in the ad world
The OgilvyOne VP tells MiC about his Ad Week talk saying the marketing industry should look to psychology for the next big thing.
Hockey Night in Canada returns to top ratings
The sports broadcast kicked off its 60th anniversary with a record-setting regular season audience of 3.317 million the week of Jan. 14 to 20, 2013.
Nissan’s holographic showroom
The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.
Breaking down Canada’s Anti-Spam Legislation
At an IAB Canada event, Heenan Blaikie’s Adam Kardash talked to MiC about how the new regulations could change the way advertisers and brands communicate with consumers online.
Consumer confidence grows in January: study
The latest index report from TNS shows that Canadians are becoming increasingly comfortable with the state of the economy and their finances.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
Target announces brand partners for Canadian launch
The retail giant announced a collaboration with Roots, as well as plans to bring its lines from Nate Berkus, Sonia Kashuk and Giada De Laurentiis to Canada.
TC Media names digital marketing VP
Mathieu Peloquin has been promoted to the role, adding to his duties as VP of marketing.
Postmedia, Kijiji merge online auto classifieds
The publisher and the local classifieds site will offer car dealers an opportunity to showcase vehicles on their lots through a new banner ad unit.
Olive Media launches hybrid tablet product
OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.
Consumers ‘liking’ brands online: study
The latest Ipsos Open Thinking Exchange study shows that 45% of consumers regularly check brands’ social networking pages.
