Shaw rolls out new spots
The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.
Hockey Night in Canada scores with season opener
The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.
Pattison Outdoor named official OOH supplier for 2015 Pan Am Games
The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.
Short-form video offers biggest impact: study
AOL’s manager of video and mobile gives MiC the long and short of its latest video research.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
MTV launching daily series MTV Showtown
Settling in to a new HD studio at Bell Media’s headquarters, the channel is reviving its brand with changes and additions to its in-house programming, including the launch of new flagship daily show MTV Showtown.
Orville Redenbacher brings its own bowl
The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.
CRTC approves flying, boating, world sports specialties
The regulator gave applicant Paul Girouard the greenlight to operate three national specialty services, Flying Television, World Sports Network and Boating Television.
Big Brother Canada names host
Canadian TV personality Arisa Cox joins as the front person of the first Canadian version of the show.
Havas Media merges MPG and Media Contacts
Kevin Johnson, SVP at Havas Media in Canada tells MiC what the news means for the agencies here.
On the MiC: Earl Wilkinson
International Newsmedia Marketing Association’s CEO previews his FFWD Ad Week talk about the evolving news industry.
The Big Bang Theory returns to top ratings: BBM
The half-hour comedy netted 4.688 million viewers, while CTV Evening News was the leading weekly show, with 1.641 million viewers.
Kirstine Stewart on how CBC’s premiere week fared
The EVP of English services says the pubcaster is happy with the seasonal start of programming, which included a soft series debuts of Cracked but a record start for former City property Murdoch Mysteries.
CBC buys the most airtime: Media Monitors
The pubcaster bought the most radio in Toronto for the week of Jan. 7 to 13, 2013.
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
