Hockey Night in Canada rolls out anniversary season
The pubcaster will introduce a new second-screen experience sponsored by Budweiser to engage fans as the 60th season of the NHL double-header returns to air.
OMNI.2 in Ontario gets all-multicultural makeover
From Jan. 21, the ethnic-focused schedule will add 35 hours of new content, including original multilingual documentaries and coverage of the Indian Film Industry Awards.
Brand transparency key to reaching consumers: study
The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.
Tomer Strolight joins Square Victoria Digital Properties
The former Torstar Digital president is responsible for expanding the company’s portfolio across Canada.
NHL’s brand image tarnished, not ruined: pundits
Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.
Cannes launches Innovation Lions category
The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.
Rogers asks CRTC to change up The Score
The media co wants to alter headline news breaks on the channel and slightly increase the amount of analysis and long-form programming.
RDS to produce series with Montreal Canadiens
The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
Big Brother Canada previews its digital side
Shaw Media will launch an interactive platform that gives Canadians the ability to control the outcome of the show.
Strategy and Playback launch BCON Expo
The branded content conference kicks off March 28, bringing together Canadian brands and media.
Cirque du Soleil to cut 400 jobs worldwide
The job losses follow the Quebec-based entertainment giant cutting five live shows in the last year and launching a content production arm with Bell Media.
GroupM rebrands its search marketing division
Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.
BBi Displays introduces land-based inflatable billboard
The new system will be available to Canadian advertisers through Tynk Outdoor starting in April.
David U.K. on Cue Digital Media’s 2013 plans
The company’s CEO talks about the future of digital advertising and Cue’s most recent partnership with USA Today Sports.
Deloitte rolls out 2013 predictions
From the rebranding of mobile advertising to dual screen viewing, the company predicts the media trends that will make a splash this year.
