CTV announces Super Bowl broadcast plans
The network will live-stream the game in Canada on CTV.ca for the first time this year.
On the MiC: Jamie Byrne on the evolution of digital content
YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.
Rogers Media and Buffalo Bills extend deal
The renewed partnership runs until 2017, and will see one regular season game per year being played at the Rogers Centre, with a bonus pre-season game in 2015.
Young Lions and Young Marketers juries announced
The Globe and Mail has released the names of this year’s judges for the 2013 competitions.
On the MiC: Talking Facebook at Ad Week
Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.
The Canadian Breast Cancer Foundation tries something new
Focusing on prevention in a fresh way is the aim of the new multi-platform campaign, which targets women over the age of 40.
Postmedia names new Pacific Newspaper Group publisher
Gordon Fisher has been named to the position, taking over from Kevin Bent who is leaving the organization.
AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
Vision TV plans Conrad Black talk show
The 26-episode series, to be co-hosted by Denise Donlon, comes from Moses Znaimer’s ZoomerMedia.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
CBC shifts Mr. D and The Ron James Show to Wednesdays
A spokesman said the pubcaster was making a “minor tweak” early in the winter season.
Volkswagen goes to the butcher’s
The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.
On the MiC: Rory Sutherland talks change in the ad world
The OgilvyOne VP tells MiC about his Ad Week talk saying the marketing industry should look to psychology for the next big thing.
Hockey Night in Canada returns to top ratings
The sports broadcast kicked off its 60th anniversary with a record-setting regular season audience of 3.317 million the week of Jan. 14 to 20, 2013.
