Articles Tagged ‘Accenture’

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Accenture signs on as Diversity and Inclusion Partner for the Canada Games

The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.

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How agencies feel about Accenture’s newest change

Some say this could be an opportunity for agencies to show their unique skillsets.

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Accenture’s Brent Chaters on building the CMO of 2019

The company’s digital customer practice lead shares what marketers need to do to stay ahead of the pack in the new year.

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Which agencies made the most acquisitions this year?

A normally low-key agency group made the biggest single acquisition of the year.

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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Accenture launches programmatic unit

The new unit will largely focus on helping brands bring their digital media capabilities in-house.