Articles Tagged ‘Accenture’

Accenture signs on as Diversity and Inclusion Partner for the Canada Games

The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.

How agencies feel about Accenture’s newest change

Some say this could be an opportunity for agencies to show their unique skillsets.

Accenture’s Brent Chaters on building the CMO of 2019

The company’s digital customer practice lead shares what marketers need to do to stay ahead of the pack in the new year.

Which agencies made the most acquisitions this year?

A normally low-key agency group made the biggest single acquisition of the year.

Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

Accenture launches programmatic unit

The new unit will largely focus on helping brands bring their digital media capabilities in-house.