Articles Tagged ‘Bell Media Mix’

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Danier warms up its winter media plan

The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.


Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.


Bell Media Mix’s five-second ad play

The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.


Yellow Pages’ ‘shop local’ campaign goes cross-country

Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.


Space hits play on branded content

Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.


Bell Media Mix plans biggest-ever Applebee’s Canada campaign

The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.


How Bell Media’s sales department has changed since buying Astral Media

Luc Sabbatini, president of Bell Media Sales talks about the company’s new combined office, multi-platform sales and a changed compensation model for his team.

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Canal Vie partners with Energie Cardio for weight loss show

The recruitment campaign for Maigrir pour gagner: Le defi du Quebec will feature high visibility of the Quebec fitness centre brand.


Bell Media adds a new sales SVP

Patrick Jutras has been promoted to the new role from his previous position with RDS.

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Helixia launches first TV spots

The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.


Bell Media Mix adds two group managers

Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.


Assassin’s Creed starts a turf war

After a fan took a photo of an OOH execution for the campaign, gamers went wild on social media. Bell Media Mix shares some results.


Bell Media Mix adds RDS and Sympatico to The Works

VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.