Articles Tagged ‘Bob Park’
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
GE Appliances details increased support for women’s national soccer team
In addition to health and wellness support during the World Cup, the funding also includes programs for future innovation.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
GE sponsors CF Montreal to extend support of Canadian soccer
The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.
GE Appliances strikes another soccer deal
The brand has chosen to focus more on soccer sponsorships than other more high-profile sports in an effort to engage with a family-friendly game.
GE Appliances and Toronto FC expand partnership
The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.
Call for 2019 Media Innovation Awards entries
The submission period for the show celebrating media excellence in Canada ends August 2.
GE Appliances enters sports sponsorships with TFC deal
The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.
Introducing your 2019 Media Innovation Awards co-chairs
Touché! president Karine Courtemanche and Bob Park, CBO of GE Appliances will lead this year’s 12-member jury
Final stretch for Media Leader of the Year nominations
Nominations for the award will be accepted until 11:59 p.m. on July 13.
Deadline nears for Media Leader of the Year nominations
Nominations for this year’s strategy Media Leader of the Year will be accepted until 11:59 p.m. on July 13.
Jury announced for 2018 MIAs
The panel includes Canadian media, marketing and advertising industry all-stars.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
