Articles Tagged ‘Canadian Tire Corporation’
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
Canadian Tire pledges half of its sponsorship spend to women’s sports
New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Sport Chek joins Scene to create buzz-worthy deals
Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.
Details on the Canadian Tire Corporation’s deal with TSN
Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.
Canadian Tire Corporation partners with TSN
The company has signed a multi-year media, content and digital partnership with the Bell Media channel ahead of TSN’s expansion to five feeds this fall.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
Canadian Tire inks long-term deal with Ottawa Senators
Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.
Canadian Tire consolidates media with Omnicom Media Group
Touche! will lead the new business and open a new Toronto office alongside the win.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
Spotted! Sport Chek launches retail lab
FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.
On the MiC: Talking Facebook at Ad Week
Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.
